CLIENT
Immigration Policy Lab (IPL), Stanford University, ETH Zurich
OVERVIEW
IPL generates rigorous research and innovative policy solutions to some of the world’s most pressing immigration challenges. The lab strives to make its findings accessible to a broad audience spanning policymakers, practitioners, academics, and the media.As incoming communications manager, I led a redesign of the lab’s print materials—policy briefs and marketing brochures—to better reflect IPL’s rigor and credibility while making key information easy to find and digest. For policy briefs, I introduced a more structured layout featuring a map, standardized charts, a sidebar with essential details, and a callout with key takeaways. For marketing brochures, I used eye-catching imagery and clear, differentiated content blocks to be more digestible. The redesign simplifies IPL's complex content without sacrificing depth, aligning form and function to better serve a fast-paced policy environment.
Policy Brief
Marketing Brochure
