Lehigh University - Research Group Brand Identity
CLIENT: Lehigh University Biological Membrane Research Group
MY ROLE: Branding | Design
TOOLS: Illustrator
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OVERVIEW
This cross-disciplinary research group brought together scientists from more than 20 departments at Lehigh University, united by a shared focus on biological membranes.
I developed a set of logo concepts grounded in the visual language of membrane structures, informed by scientific reference and consultation with a biophysicist on the research team. The concepts explore different ways of abstracting vesicles and membrane forms to reflect the group’s interdisciplinary scope and collaborative nature. The design aims to balance the formality of academic research with a clean, contemporary aesthetic—signaling credibility while avoiding overly technical visuals.
